strategy alchemy
Yes, I tell stories. But I’ve also built the stage.
From startups to boardrooms, ecosystems to innovation labs - I help shape what gets built and how it’s told.
What we do here
A glimpse into my other superpower
translating vision into reality.
Before narrative lab, I spent over a decade building ventures, designing innovation programs, and coaching founders all over the world. From messy post-its to six-figure funding rounds - I’ve been deep in the doing.
This is the strategic, systemic side of my work. And the reason my storytelling doesn’t just sound good - it works.
What I bring
10+ years in venture building, corporate innovation, and ecosystem strategy
Experience across startups, scaleups, VC-backed programs, and public sector labs
A knack for turning chaos into clarity - and vision into action
Deep expertise in facilitation, narrative design, and human-centered strategy
The ability to work with CEOs and rebels, investors and misfits
What we can build together
(Here’s what this work often looks like - but we’ll shape it to fit your needs)
Business Storytelling for Strategy
You’ve got a vision. Let’s make it make sense - to your team, to investors, to the world.
Innovation & Ecosystem Design
From program design to field lab facilitation - I help build environments where bold ideas grow.
High-Stakes Facilitation
Need someone to lead the hard convos? Untangle a stuck team? Build alignment in a day? I’ve got you.
Founder & Team Coaching
Sometimes you don’t need a consultant. You need a sparring partner who gets it.
This is for you if you're:
You’re a founder or team needing sharp facilitation, strategy, or positioning
You run an accelerator, VC, or innovation lab and want pitch or storytelling support
You’re building an ecosystem, program, or community and need someone who gets both humans and systems
You want to work with someone who can hold complexity, lead a room, and ask better questions
TL;DR: You want someone who’s been in the arena - not just studied the slides.