strategy alchemy

Yes, I tell stories. But I’ve also built the stage.

From startups to boardrooms, ecosystems to innovation labs - I help shape what gets built and how it’s told.


What we do here

A glimpse into my other superpower


translating vision into reality.

Before narrative lab, I spent over a decade building ventures, designing innovation programs, and coaching founders all over the world. From messy post-its to six-figure funding rounds - I’ve been deep in the doing.

This is the strategic, systemic side of my work. And the reason my storytelling doesn’t just sound good - it works.

What I bring

  • 10+ years in venture building, corporate innovation, and ecosystem strategy

  • Experience across startups, scaleups, VC-backed programs, and public sector labs

  • A knack for turning chaos into clarity - and vision into action

  • Deep expertise in facilitation, narrative design, and human-centered strategy

  • The ability to work with CEOs and rebels, investors and misfits



What we can build together

(Here’s what this work often looks like - but we’ll shape it to fit your needs)

  • Business Storytelling for Strategy

    You’ve got a vision. Let’s make it make sense - to your team, to investors, to the world.

  • Innovation & Ecosystem Design

    From program design to field lab facilitation - I help build environments where bold ideas grow.

  • High-Stakes Facilitation

    Need someone to lead the hard convos? Untangle a stuck team? Build alignment in a day? I’ve got you.

  • Founder & Team Coaching

    Sometimes you don’t need a consultant. You need a sparring partner who gets it.


This is for you if you're:

  • You’re a founder or team needing sharp facilitation, strategy, or positioning

  • You run an accelerator, VC, or innovation lab and want pitch or storytelling support

  • You’re building an ecosystem, program, or community and need someone who gets both humans and systems

  • You want to work with someone who can hold complexity, lead a room, and ask better questions

TL;DR: You want someone who’s been in the arena - not just studied the slides.

Let’s build something

Let's chat